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Brand

BRAND IDENTITY

                                  Tribe was founded in 2016 by the brand’s designer Napassawan Indrapiromkul whose mission stems from her passion for individual expression. Its fundamental concept is based on merging of history and culture whereby the brands innovative footwear designs have originated. By means of the artifacts shapes and substances that have traversed a vast cultural diversity through several eras, Tribe seeks to unveil their eclectic mysteries and introduce new associations of taste by virtues of experimenting with such mythical elements. It is of paramount importance to Tribe that each design unravels the designer’s traveling experiences and conveyed emotions as the free-spirited dreamer and a true cosmopolitan.

                                  Over the past two years, Indrapiromkul and her co-founder Chaiporn Phuangmalee have endured tremendously to learn and develop Tribe products from their customers feedback to build a resolute community in the domestic market and finding an optimal balance between design and handicraft is vital. As creator of sensational female contemporary footwear, to become a true fashion phenomenon. Tribe will continue to raise its potential in footwear design and in devising a powerful entity of its own in pursuit of expanding the brand’s passion to a global scale.

                                  Tribe has divided its products into two main shoe lines: The Luxury Collection, which is the exclusive line and The Economy Collection, which is the main line. The Luxury Collection was essentially created for the expression of the true Tribe soul through the use of exotic materials by implementing Italian craftsmanship that in effect, serves to supply a wide range of customers to infinitely explore our boundless creations. The Economy Collection, on the other hand, introduces Tribe to the world with its innovative styles at an accessible price point. The Collection’s range of items are crafted by local artisans here in Thailand and hence this main line serves to promote growth and sustainability of the local community.

Designer Background

Napassawan Indrapiromkul, a renowned interior designer in Thailand. Born and raised in Bangkok, the designer has graduated in Interior Design from Accademia Italiana, Florence. Having originally pursued a career in interior designing with clear emphasis and notable consideration in individual function and lifestyles of the dwellers, Indrapiromkul has started off this ambition by setting up her own interior studio in Bangkok and ran it for two years. The designer has then come to realize that true value in designing lies in the ability to fulfill dreams of the dwellers by means of bringing out the most optimal outcome through powerful streamlining of the creation: something that should please the eye and empower the mind. This is precisely where her vision to endeavor in the world of fashion design began - it is the architect’s ideal in shoe designing - from which the brand has originated and grown thereafter. This marks the extraordinary birthplace of her passion for Tribe and is the story behind the brand’s foundation.

Indrapiromkul has always been passionate about an individual expression and hence Tribe is highly dedicated to create footwear that not only looks stylish on the wearer, but one that is also able to best portray her character and channel out her distinctive essence whilst still competently delivering Tribe’s novelty.

Mission

To develop cultures through the eyes with a contemporary perspective is the notion we portray onto our footwear. All Tribe designs aim to raise its potential in footwear design and in devising a powerful entity of its own in pursuit of expanding the brand’s passion to a global scale.

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